Mechanism and Path Optimization of Students' Participation in University Public Opinion Guidance

In order to cope with the challenge of “insufficient student participation and weak guiding effect” in the social media era, this study constructed the participation mechanism of “three-level progressive rights protection,” “school-college-class organization cooperation,” and “three-dimensional incentive + double constraints” and designed the implementation path of “online accurate acquisition, offline deep empowerment, and double-line collaborative linkage.” The empirical results show that the model improves the efficiency of public opinion governance, and the overall processing time is reduced by 57.3%. The coverage rate of students' participation jumped from 18.5% to 67.3%, which successfully promoted the transformation from “unilateral management of schools” to “collaborative governance of teachers and students.”