Application of Graphic Elements of Ecological Architecture Based on Artistic Landscape in Product Packaging Design
Abstract
This study aims to explore a scientific and systematic design method for product packaging by integrating perceptual engineering, interactive genetic algorithms, and traditional cultural elements. A case study on daily necessities packaging was conducted, in which the semantic difference method was used to collect perceptual evaluations from 20 subjects. The proposed model was verified through 800 iterations of a genetic algorithm. The results show that the proposed method significantly improves the gene matching rate of packaging designs compared to traditional approaches. After optimization, the interactive genetic algorithm achieved a satisfaction score of approximately 9 points out of 10. The integration of enterprise information systems reduced material procurement approval cycles by 50% and enhanced the accuracy of market acceptance prediction for new designs. This study provides a novel paradigm for modern packaging design, demonstrating that the integration of perceptual engineering, genetic algorithms, and enterprise information systems can effectively balance visual appeal and market feasibility.
Fields of Study & Subjects
Consumer Packaging Perceptions and Trends
Digital Media and Visual Art
Cultural and Communication Design Research
Publication details
- Journal / source
- Journal of Cases on Information Technology
- Publisher
- IGI Global Scientific Publishing
- Volume
- 28
- Issue
- 1
- Pages
- 1–25
- Publication date
- 7 April 2026
- Language
- NG