Content analysis of YouTube™ videos on infant oral health and anticipatory guidance: A cross-sectional study

ABSTRACT Background: YouTube™ is increasingly used by caregivers as a source of pediatric health information. However, the quality and reliability of its content, particularly on infant oral health and anticipatory guidance, remain unclear. Aim: To evaluate the reliability and educational quality of YouTube™ videos related to infant oral health and anticipatory guidance using the modified DISCERN tool and Global Quality Score (GQS). Materials and Methods: A cross-sectional observational study was conducted using YouTube™ search terms: “infant oral health,” “anticipatory guidance for infants,” and “pediatric dentistry.” Videos in English, ≤15 min, and uploaded after January 2016 were included. Of the 250 videos screened, 50 met the inclusion criteria. Descriptive data (duration, views, likes, comments) were collected. Two calibrated pediatric dentists assessed video reliability and quality using the modified DISCERN index and GQS. Statistical analysis was performed using SPSS v24 with nonparametric tests and Spearman’s correlation. Results: Of the 50 videos analyzed, 94% were uploaded by professionals. The mean GQS was 2.06 ± 0.84, and the mean DISCERN score was 1.66 ± 1.21. Clinician explanation videos scored higher on DISCERN, while real procedure videos had marginally higher GQS. No significant correlation was found between GQS and DISCERN scores ( P > 0.05). Conclusion: YouTube videos on infant oral health and anticipatory guidance demonstrate low-to-moderate reliability and educational quality. Dental professionals should take an active role in creating high-quality, evidence-based content for digital platforms.