Business Development Strategies to Increase Sales Volume at UMKM Roti Cantik

International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS) 2026 Open access

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Authors: Elmira Darmayanti, Fitriani Fitriani, Jawoto Nusantoro
DOI: 10.4108/eai.1-8-2024.2354144
Cited by: 0

Abstract

Micro, Small and Medium Enterprises (MSMEs) in the Indonesian Economy. MSMEs play an important role in national growth, namely job creation, increasing income, rural economic growth, increasing non-oil and gas exports, and increasing gross domestic product (GDP). Roti Cantik is an MSME that produces

Fields of Study & Subjects

SMEs Development and Digital Marketing Business Strategies and Innovation Agriculture and Agroindustry Studies

Publication details

Journal / source
International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
Publication date
1 January 2026
Language
EN