Analysis Of Promotion Mix On "Pospay" At PT. Pos Indonesia (Persero) KCU Malang

International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS) 2026 Open access

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Authors: Ja’far Ja’far, Moh. Agung Surianto
DOI: 10.4108/eai.1-8-2024.2354177
Cited by: 0
References: 6

Abstract

Pospay applications are expanding quickly both inside and outside the organization, necessitating a thorough diversified advertising approach. Therefore, even if PT Pos has developed improvements that benefit the community, PT Pos Indonesia (Persero) is able to conduct more transactions than previou

Fields of Study & Subjects

Marketing and Advertising Strategies Consumer Behavior and Marketing Influence SMEs Development and Digital Marketing

Publication details

Journal / source
International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
Publication date
1 January 2026
Language
EN