Increasing E-Loyalty of Facebook Marketplace Users: The Role of Ease of Use, User Experience and E-Satisfaction

International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS) 2026 Open access

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Authors: Bayu Firmansyah, Adi Santoso, Heri Wijayanto
DOI: 10.4108/eai.1-8-2024.2354871
Cited by: 0
References: 9

Abstract

This research aims to determine the influence of ease of use, user experience and e-satisfaction on e-loyalty of Facebook marketplace users. The population of this study are active users of the Facebook marketplace in Ponorogo Regency. The sampling method uses probability sampling with simple random

Fields of Study & Subjects

Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Publication details

Journal / source
International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
Publication date
1 January 2026
Language
EN