Resource Based-View (RBV) Analysis in Determining Competitive Advantage in “Gajah Mungkur Batik”
Abstract
This research identifies unique resources that have the potential to achieve sustainable competitive advantage in Batik Gajah Mungkur located on Gresik Regency. The focus of this research aims to understand the analysis of the Resource Based-View model in companies and to find out the strategies use
Fields of Study & Subjects
Innovation and Knowledge Management
Management and Organizational Practices
Global Trade and Competitiveness
Publication details
- Journal / source
- International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
- Publication date
- 1 January 2026
- Language
- EN