Development of "Chi Fry" Business in Gresik District Through Marketing Mix Strategy

International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS) 2026 Open access

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Authors: Imam Khoemeni, Hadi Ismanto, Vembri Aulia Rahmi, Aries Kurniawan
DOI: 10.4108/eai.1-8-2024.2354995
Cited by: 0
References: 5

Abstract

This research aims to develop the "Chi Fry" business in Gresik through implementing a Marketing Mix strategy. The research method used is descriptive qualitative with data collection techniques in the form of interviews, observation and document study. Based on the results of research that has been

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Marketing and Advertising Strategies SMEs Development and Digital Marketing

Publication details

Journal / source
International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
Publication date
1 January 2026
Language
EN