Coffee Shop Business Strategy "Warkam” in Gresik Based on Soar: Efforts to Increase Competitive Advantage

International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS) 2026 Open access

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Authors: Muhamad Achsan, Vembri Aulia Rahmi, Hadi Ismanto, Aries Kurniawan
DOI: 10.4108/eai.1-8-2024.2354996
Cited by: 0
References: 1

Abstract

This research aims to analyze the business strategy of the "WARKAM" coffee shop in Gresik based on SOAR (Strengths, Opportunities, Aspirations, Results) in an effort to increase competitive advantage. This research using a qualitative approach with phenomenological to explores the experiences and pe

Fields of Study & Subjects

Strategic Planning and Analysis Business Strategies and Innovation Management and Organizational Practices

Publication details

Journal / source
International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
Publication date
1 January 2026
Language
EN