The Influence of Celebrity Endorsers and Price on Purchasing Decisions for Wardah Products

International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS) 2026 Open access

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Authors: Fatikhatus Solikhah, Uswatun Khasanah, Rezza Vitriya
DOI: 10.4108/eai.1-8-2024.2355185
Cited by: 0
References: 20

Abstract

This study aims to examine the influence of celebrity endorsers and prices on purchasing decisions for wardah products. The object of this study was a female resident of Kelangoan Village who used Wardah cosmetics. Data collected as many as 100 respondents using questionnaires with purposive samplin

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior Consumer Market Behavior and Pricing

Publication details

Journal / source
International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
Publication date
1 January 2026
Language
EN