The Effect Of Packaging And Branding On The Salt Price Of The Mutiara Laut Joint Venture Group (KUB) In Jepara

International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS) 2026 Open access

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Authors: Nur Hafni Alfiani, Choiri Choiri, Nur Mufarokhah
DOI: 10.4108/eai.1-8-2024.2355186
Cited by: 0

Abstract

This study aims to determine the effect of packaging and brand on salt prices Joint business group (KUB) Sea pearls in Jepara partially and simultaneously. This research method uses quantitative methods, the population in this study is consumers who buy salt products from the joint business group (K

Fields of Study & Subjects

Consumer Packaging Perceptions and Trends Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Publication details

Journal / source
International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
Publication date
1 January 2026
Language
EN