The Influence of Brand Ambassadors, Product Quality and Brand Image on Purchasing Decisions for Ms Glow Products for Consumers in Yogyakarta

International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS) 2026 Open access

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Authors: Sukardi Sukardi, Rai Rake Setyawan, Andy Passyada Salampessy, Ahmad Muhadi
DOI: 10.4108/eai.1-8-2024.2355188
Cited by: 0
References: 1

Abstract

This research aims to determine the effect of Brand ambassadors on purchasing decisions for MS Glow products for consumers in DIY. To determine the effect of Product Quality on purchasing decisions for MS Glow products for consumers in DIY and to determine the effect of Brand Image on purchasing dec

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior Consumer Retail Behavior Studies

Publication details

Journal / source
International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
Publication date
1 January 2026
Language
EN