Brand Loyalty As a Consequence of Brand Image, Brand Satisfaction, and Brand Trust

International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS) 2026 Open access

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Authors: Salamatun Asakdiyah, Andy Passyada Salampessy, Dinda Febriyanti Magmar, Agus Mulyono
DOI: 10.4108/eai.1-8-2024.2355189
Cited by: 0

Abstract

This study aims to determine the effect of Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty (Case Study on Kopi Kenangan in DIY). This research is aimed at consumers of Kopi Kenangan in DIY with 130 respondents. The sample collection method uses non-probability sampling technique. T

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty

Publication details

Journal / source
International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
Publication date
1 January 2026
Language
EN