Generation Z As a New Focus in Tourism Industry: a Literature Study
Abstract
Understanding the behavior of each generation is very important in marketing because each generation has different decision-making patterns, including in the context of tourism. After the millennial generation (Generation Y), Generation Z has become a new focus for marketers because of its strong or
Fields of Study & Subjects
Diverse Aspects of Tourism Research
Generational Differences and Trends
Consumer Behavior and Market Dynamics
Publication details
- Journal / source
- International Conference on Business Economics, Entrepreneurship, and Social Sciences (ICBEESS)
- Publication date
- 1 January 2026
- Language
- EN