Using Word Associations in Online Business Research to Explore Gen Z and Millennials’ Use of Buy-Now-Pay-Later (BNPL)

SAGE Publications Ltd eBooks 2026 Book

View at publisher
Authors: Ruffin Relja, Anita Lifen Zhao, Philippa Ward
DOI: 10.4135/9781036242695
Cited by: 0

Fields of Study & Subjects

FinTech Crowdfunding Digital Finance Consumer Behavior and Marketing Influence Health Technology Consumer Behavior

Publication details

Journal / source
SAGE Publications Ltd eBooks
Publication date
1 January 2026
Document type
Book