Hershey: Incorporating Artificial Intelligence as a Partner in Product and Marketing Innovation

SAGE Publications: SAGE Business Cases Originals eBooks 2026 Book

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Authors: Greg Kihlström
DOI: 10.4135/9798348836672
Cited by: 0

Fields of Study & Subjects

Artificial Intelligence Applications AI in Service Interactions Digital Innovation in Industries

Publication details

Journal / source
SAGE Publications: SAGE Business Cases Originals eBooks
Publication date
1 January 2026
Document type
Book