Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US

Kellogg School of Management eBooks 2026 Book

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Authors: Srinivas Reddy, Birju Shah, Sheetal Bhardwaj, Natalie Vazzano Kaddatz
DOI: 10.4135/9798348850883
Cited by: 0

Fields of Study & Subjects

Migration Ethnicity and Economy Consumer Behavior in Brand Consumption and Identification American History and Culture

Publication details

Journal / source
Kellogg School of Management eBooks
Publication date
1 January 2026
Document type
Book