Ethnopragmatics

The Routledge Handbook of Language and Culture 2026 Book chapter

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Authors: Cliff Goddard, Anna Gladkova, Zhengdao Ye
DOI: 10.4324/9781003363354-9
Cited by: 2

Abstract

The term ‘ethnopragmatics’ designates an approach to language in use that sees culture as playing a central explanatory role. It is a reconceptualization of the approach to ‘cross-cultural pragmatics’ inaugurated by Anna Wierzbicka’s (2003 [1991] ) ground-breaking volume of this name. Ethnopragmatics involves a threefold alignment of objectives, methodological tools, and evidence base ( Goddard 2006 ).

Fields of Study & Subjects

Language Discourse Communication Strategies Categorization perception and language Linguistic Variation and Morphology

Publication details

Journal / source
The Routledge Handbook of Language and Culture
Publisher
Routledge
Pages
95–110
Publication date
11 February 2026
Language
EN
Document type
Book chapter