Case fifteen

Halloween is a holiday that speaks to the darker parts of the imagination and has inspired many creative events and attractions. This case study presents a practical, hands-on exercise in analyzing, ideating and designing an immersive haunted house experience where visitors are invited to explore flooded sewers to find a missing girl. Working in three phases (Analysis, Ideation and Presentation), students storyboard and redesign the experience. This teaches them important information about linear narratives, spatial design, and operational requirements to run a safe, enjoyable and profitable immersive experience. For this case study, immersive experiences are defined as concepts which employ implicit and explicit narrative elements in their design on multiple levels, with an emphasis on the design of space and the casting of the guests in a specific role.