Thematic analysis in sport studies

This chapter is designed to provide readers with the essential knowledge and skills needed to effectively use thematic analysis as a data analysis method in qualitative sport studies. It is organised into four key sections: 1) introducing thematic analysis, 2) doing thematic analysis, 3) researcher vignette and 4) critical and seminar questions. The first section provides an overview of what thematic is, its strengths and when and how to use it. The second section discusses the importance of being reflexive, inductive and deductive orientations and the six phases of thematic analysis. In the third section, Thalia Holdom reflects on her experiences of doing data analysis as a UG and PG research student to offer five key tips and strategies designed to support your engagement with thematic analysis. The fourth section presents a set of critical and seminar questions to stimulate reflection on the practice of thematic analysis, along with recommended readings to reinforce your understanding of this approach.