Marketing

Routledge eBooks 2026 Book chapter

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Authors: Jeffrey C. Ulin, Tim O'Hair
DOI: 10.4324/9781003485759-9
Cited by: 0

Abstract

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Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Management and Marketing Education

Publication details

Journal / source
Routledge eBooks
Pages
329–377
Publication date
14 January 2026
Language
EN
Document type
Book chapter