From Insights on Digitalization, Artificial Intelligence, Virtualization, and Smart Systems to Hyper-Trends in Digital Innovation

This chapter presents insights and emerging trends in digital innovation, emphasizing the role of digitalization, artificial intelligence, virtualization, and smart systems in creating value across services, products, and organizations. Insights are drawn from the four chapters of this part, covering in particular (1) the challenges and opportunities of digitalization in small- and medium-sized enterprises, (2) the transformative role of artificial intelligence across different service industries, (3) the value creation through the virtualization of servicescapes, and (4) the psychological mechanism of consumer adoption of smart devices for enhancing consumer well-being. The chapter concludes by providing an overview of four integrative “hyper” trends in digital innovation: hyper-personalization, hyper-automation, hyper-intelligence, and hyper-virtualization. It also outlines related challenges and future research questions.