Innovation from the Customer Perspective

This chapter reflects on the journey and findings of the Innovation Index Coalition (IIC) research and the contributions presented in this book. The chapter highlights the key insights, including the positive impact of perceived firm innovativeness on firm attractiveness and stock returns, the strategic advantage of integrating digital and social innovations, and the varying interpretations of innovation among stakeholders. Looking ahead, the chapter reflects on the need to reevaluate traditional business and technology vocabularies and presents opportunities for employing digital technologies to innovate for the future. Finally, the chapter argues for more support of sustainable market systems and collaborative initiatives between private and public sectors.