Customer-Centric Innovation as a Journey
Abstract
This section presents chapters that discuss commercial innovation by firms, providing data and insights from a range of industry perspectives including cloud services, restaurants, airlines, hotels, information technology, and aerospace.
Fields of Study & Subjects
Service and Product Innovation
Business Strategies and Innovation
Innovation and Knowledge Management
Publication details
- Pages
- 41–47
- Publication date
- 5 January 2026
- Language
- EN
- Document type
- Book chapter