Corporate Racial Responsibility (CRR) Theory

This chapter elaborates and expands corporate racial responsibility (CRR) theory. It argues CRR exists because corporations have contributed to racial inequality and because corporations have the power and resources to help achieve a society free of racial discrimination and injustice. The chapter discusses CRR as part of public relations research as well as compares and contrasts CRR with related areas that also explore the intersection of business and society including corporate social responsibility (CSR), corporate social advocacy (CSA), and corporate historical responsibility (CHR). The chapter reviews extant CRR literature and reflects on the potential for corporations to contribute to positive social change through communication that recognizes the innate humanity of all human beings.