Conclusion
Abstract
The food we eat, water we drink, clothes we wear, neighborhoods where we reside, homes we live in, jobs we get, healthcare we receive, our educations, our political inclinations, the friends we make, and so much more are influenced by two ubiquitous forces: race and corporations. Independently and synergistically, they serve as impetus for the development of corporate racial responsibility (CRR) theory. My interest in this line of thinking is heightened by the probability that artificial intelligence (AI) is expanding the scope, reach, and consequences of corporate influence without a corresponding rise in responsibility for the outcomes these technologies create, particularly within the context of race. Because of their widespread influence on stakeholders, publics, and organizations, corporations and race are priority subjects for public relations scholarship and professional communicative practice in the 21st century. This book directs attention to these priorities and contributes to conversations concerning the intersection of race, corporations, and responsibility, as well as to our understanding of the roles corporate discourse plays in these dynamics, particularly its societal implications.
Fields of Study & Subjects
Public Relations and Crisis Communication
Corporate Social Responsibility Reporting
Corporate Social Responsibility and Sustainability
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 124–133
- Publication date
- 16 March 2026
- Language
- EN
- Document type
- Book chapter