Introduction
Abstract
This chapter introduces readers to the concept of panda fans and panda fandom, demonstrating how they have become the new norm for the Chinese public. It outlines the rationales, theories, and methods used, providing readers with a clearer navigation of the book. The chapter prepares the reader with theories from Marx, Foucault, Abram, and Chow, which serve as recurring frameworks to understand the underlying patterns and structures of panda fandom. It explains how and why nation, capitalism, and biopower are central themes in the panda fandom. Additionally, the chapter offers brief previews of the following chapters.
Fields of Study & Subjects
Asian Culture and Media Studies
Geographies of human-animal interactions
Cultural Studies and Colonialism
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 1–9
- Publication date
- 12 January 2026
- Language
- EN
- Document type
- Book chapter