Introduction
Abstract
The concept of the business model entered management theory and practice at the turn of the 21st century and remains subject to diverse interpretations. Two predominant approaches to understanding it have emerged: the narrow view, which defines a business model as a means of generating revenue, and the broader perspective, which sees it as a framework for creating value.
Fields of Study & Subjects
Business Strategies and Innovation
Innovation and Knowledge Management
Service and Product Innovation
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 1–4
- Publication date
- 3 February 2026
- Language
- EN
- Document type
- Book chapter