Working with Fashion Magazines for Advertising and PR

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Authors: Martina Topić
Cited by: 0

Abstract

This chapter focuses on working with fashion magazines, which plays a crucial role in fashion advertising and public relations (PR) jobs. The chapter focuses on defining the role and influence of fashion magazines and their importance for fashion advertisers and PR professionals. The chapter analyzes the importance and evolution of fashion magazines from sociological and historical perspectives, and discusses the role of influential Vogue editors, such as Diana Vreeland, Grace Mirabella, and Anna Wintour.

Fields of Study & Subjects

Fashion and Cultural Textiles Cultural and Historical Studies Journalism and Media Studies

Publication details

Journal / source
Routledge eBooks
Pages
153–166
Publication date
9 March 2026
Language
EN
Document type
Book chapter