Informal Markets, Bazaars, and Critical Marketing
Abstract
Informal markets are ubiquitous, especially in the Global South. According to the International Labour Organization’s Department of Statistics ( https://ilostat.ilo.org/topics/informality/ ), more than 2 billion people worldwide rely on the informal sector for employment. In low-income countries, informal enterprises account for up to 39% of the GDP. The International Labor Organization defines the informal economy as ‘all economic activities by workers and economic units that are – in law or in practice – not covered or insufficiently covered by formal arrangements’ ( ILO, n.d. ).
Fields of Study & Subjects
Innovation and Socioeconomic Development
Education and Labor Relations
Consumer Market Behavior and Pricing
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 484–498
- Publication date
- 3 March 2026
- Language
- EN
- Document type
- Book chapter