Critical Marketing in Crisis
Abstract
If you read the title as a signpost that the academy may be moving away from critical thought, or that our critiques of markets and marketing have run out of fuel, we probably would not disagree. The current crisis in critical thought in UK higher education ( Harvie, 2024 ) is just part of an omnicrisis that makes up a new permacrisis ( Bushby, 2022 ) that is seemingly everywhere we look. In this chapter, however, it is the realisation that crisis reveals critical aspects of capitalist markets and related marketing practices that interests us, along with what engagement with ‘crisis’ can do to support the agenda of critical marketing.
Fields of Study & Subjects
Management and Organizational Studies
Management and Marketing Education
Critical and Liberation Pedagogy
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 499–519
- Publication date
- 3 March 2026
- Language
- EN
- Document type
- Book chapter