Alternative Sales Channels

This chapter explores the diverse sales opportunities available to designers beyond traditional wholesale partnerships. It provides an overview of alternative sales channels, such as direct-to-consumer (DTC) platforms, third-party marketplaces and collaborations and partnerships. This chapter outlines how each channel can enhance brand visibility, foster customer engagement and generate revenue following a buyer meeting. Whether your collection received partial orders, faced a postponement or was ultimately passed over, these alternative channels offer strategic ways to maintain momentum, maximise exposure, continue building brand credibility and sustain and grow your fashion business in the critical aftermath of meeting with buyers.