Marketing = Seeing
Abstract
Marketing is a library buzzword that is better defined as seeing : both seeing your students and ensuring that your students feel seen in and through your library program. My four main touchstones for this are detailed in this chapter: knowing your students, bespoke readers’ advisory, appealing shelving and displays, and reading community.
Fields of Study & Subjects
Web and Library Services
Library Science and Administration
Library Science and Information Literacy
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 82–94
- Publication date
- 4 February 2026
- Language
- EN
- Document type
- Book chapter