The Producer's Business

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Authors: John J. Lee, Anne Marie Gillen
Cited by: 0

Abstract

This chapter presents the producer as chief in the process of multiple project development and production. It covers the producer's leadership role in establishing the production company's brand presence with the global entertainment industry and audiences; maneuvering the balancing act between business, artistic, and personal objectives; managing library projects; and advancing team vitality and allegiance.

Fields of Study & Subjects

Cinema and Media Studies Cultural Industries and Urban Development Cinema History and Criticism

Publication details

Journal / source
Routledge eBooks
Pages
371–384
Publication date
12 March 2026
Language
EN
Document type
Book chapter