The Producer's Business
Abstract
This chapter presents the producer as chief in the process of multiple project development and production. It covers the producer's leadership role in establishing the production company's brand presence with the global entertainment industry and audiences; maneuvering the balancing act between business, artistic, and personal objectives; managing library projects; and advancing team vitality and allegiance.
Fields of Study & Subjects
Cinema and Media Studies
Cultural Industries and Urban Development
Cinema History and Criticism
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 371–384
- Publication date
- 12 March 2026
- Language
- EN
- Document type
- Book chapter