Social Media Marketing & DIY (See Hybrid) Distribution
Abstract
The digital landscape of media and entertainment has undergone profound transformations in the last five years. The proliferation of high-speed internet, the ubiquity of smart devices, and the evolution of social media platforms have redefined how content is and may be funded, marketed, distributed, and consumed. This chapter delves into the current strategies producers are and can employ to harness these advancements, focusing on self-distribution and direct-to-audience approaches.
Fields of Study & Subjects
Media and Digital Communication
Digital Marketing and Social Media
Cinema and Media Studies
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 111–130
- Publication date
- 12 March 2026
- Language
- EN
- Document type
- Book chapter