Position the programme

This chapter explores Purpose and People – two key parts of the 8P Platform that help position development programmes in their wider context. It shows how understanding background, aims, and outcomes creates the foundation for good contracting conversations. The chapter emphasises mapping relationships using visual tools, showing how complex multilayered contracts need careful relationship management. Through practical examples from simple coaching to complex multi-organisation consultancy, it demonstrates how clarity about context, purpose, and key people prevents problems and enables strategic thinking. The chapter includes a detailed case study showing how weak contracting foundations can undermine even excellent delivery, highlighting why solid platform-building matters from the start.