The Art of Persuasion
Abstract
This chapter introduces rhetoric as the art of persuasion through language, visuals, and design. It explores classical foundations from Aristotle and the Sophists, explains core appeals such as ethos, pathos, logos, and Kairos, and connects them to contemporary contexts such as digital media and design. Readers learn to distinguish between opinions and arguments, tailor messages to diverse audiences, and analyze rhetorical situations. Ethical considerations in persuasion are emphasized, along with practical applications for communicators, writers, and designers.
Fields of Study & Subjects
Rhetoric and Communication Studies
Linguistics and Discourse Analysis
Communication Studies and Media
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 9–23
- Publication date
- 3 February 2026
- Language
- EN
- Document type
- Book chapter