A New Integrated Theoretical Model of Stakeholder Response to Corporate Social Advocacy

Routledge eBooks 2026 Book chapter

View at publisher
Authors: Joon Kyoung Kim, Won-Ki Moon
DOI: 10.4324/9781003593140-3
Cited by: 0

Abstract

This chapter introduces a new comprehensive conceptual model of CSA to better understand and predict individuals’ attitudinal and behavioral responses to CSA. This chapter covers theories and theoretical frameworks used in CSA research to identify important determinants of stakeholders’ reactions to CSA. Company, stakeholder, and communication factors are discussed to develop effective CSA strategies and messages. This chapter proposes a new theoretically driven model that provides a holistic view of stakeholders’ responses to CSA. The proposed model also offers practical guidance for the successful implementation of CSA.

Fields of Study & Subjects

Corporate Social Responsibility Reporting Public Relations and Crisis Communication Corporate Social Responsibility and Sustainability

Publication details

Journal / source
Routledge eBooks
Pages
43–60
Publication date
15 January 2026
Language
EN
Document type
Book chapter