Process and Product Innovation
Abstract
Chapter 1 helped define digital transformation, and Chapter 2 described how digital could be incorporated into a company’s strategic planning process. Chapter 3 delves further into the digital strategy framework and focuses on operational and product innovation. It defines process innovation and helps understand the types of process innovation and how digital is impacting them. In the second half of the chapter, we focus on product innovation and the product development process and help appreciate the impact of digital strategies on product development.
Fields of Study & Subjects
Digital Innovation in Industries
Business Strategies and Innovation
Digital Transformation in Industry
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 41–59
- Publication date
- 14 January 2026
- Language
- EN
- Document type
- Book chapter