Pharmaceuticals and Medical Devices

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Authors: Howard Deutsch, Joe Stevens
Cited by: 0

Abstract

The life sciences industry—encompassing pharmaceuticals, biotechnology, and medical technology—plays a central role in driving innovation, improving outcomes, and shaping healthcare costs. Yet, its inner workings often remain opaque to many outside it. In this chapter, we discuss how the industry decides what products to develop, how to understand the complexities of drug pricing, and why the pricing of drugs causes so much more controversy than pricing decisions in other industries.

Fields of Study & Subjects

Pharmaceutical Economics and Policy Health Systems Economic Evaluations Quality of Life Medication Adherence and Compliance

Publication details

Pages
76–96
Publication date
7 January 2026
Language
EN
Document type
Book chapter