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This chapter provides an overview of marketing the documentary and options for screening and distribution. This chapter begins with information related to identifying and understanding one’s audience. It walks the reader through a basic marketing plan and provides worksheets for tracking festival submissions. This chapter outlines various options for screening work: film festivals, television, online screening sites, art galleries, and other spaces. It discusses the creation of a press kit as a marketing tool. It also gives an overview of the benefits of screening at a film festival and how film festival participation can be both a networking opportunity for a filmmaker and marketing tool for a documentary.