Analysis of Marketing Activities from an Ecological Perspective
Abstract
This chapter explores in depth the methodologies used to evaluate the effectiveness of marketing activities from an ecological point of view. It begins by describing various tools that can be used to create the environmental brand, such as logos, symbols, colours, and slogans. Then, it presents a series of case studies that examine ecological marketing activities in EU cities, such as festivals and cuisine, which help to strengthen marketing strategies and awareness of the sustainability concept. Based on these evaluations, it provides actionable suggestions for improving marketing strategies to enhance ecological results.
Fields of Study & Subjects
Environmental Sustainability in Business
Diverse Aspects of Tourism Research
Marketing and Advertising Strategies
Publication details
- Journal / source
- Routledge eBooks
- Pages
- 93–135
- Publication date
- 23 February 2026
- Language
- EN
- Document type
- Book chapter