Overtourism Perceptions in an Island Destination

This chapter examines residents’ perceptions of overtourism and its impact on tourists’ experience value in Fiji. Overtourism, characterised by high tourist volumes, strains local resources and infrastructure, affecting both residents and visitors. The study examines how increased visitation is perceived by residents and the implications for key dimensions of tourists’ perceived experience value. By integrating resident and tourist perspectives, the chapter contributes to the discourse on managing tourism growth and sustaining long-term destination viability. Findings highlight tourism’s economic importance for Fiji and the ambition to boost international arrivals. While tourism is expanding, residents do not currently perceive overtourism as a significant concern. The analysis identifies two core value dimensions vital to maintaining high-quality visitor experiences. The chapter contends that, in Fiji’s case, mass tourism does not inherently signify the onset of overtourism. Rather, the distinction is contingent upon the existence of strategic destination management and planning mechanisms designed to mitigate potential negative impacts.