YouTube, Streaming to the World

This chapter examines the evolving landscape of television distribution, from traditional broadcast and cable to digital streaming platforms. It also looks at ad-supported video on demand, subscription video on demand, and free ad-supported streaming TV business models, and discusses YouTube, over-the-top platforms, and opportunities for web series and digital shorts. The chapter covers platform selection, data-driven development, and various global distribution strategies. It helps producers understand syndication and licensing options, optimize content for algorithm-driven discovery, and customize distribution strategies to maximize reach and revenue across multiple platforms.