Finding Your Audience

This chapter provides producers with essential marketing strategies for building, engaging, and monetizing television audiences in the digital age. It covers comprehensive campaign development, including brand building, festival tactics, platform ecosystem navigation, and digital-first marketing approaches. The chapter explores audience research techniques, content positioning, cross-platform promotion, and viral campaign creation. Producers learn to leverage social media, influencer collaborations, press outreach, and interactive content to keep audiences engaged. It also reviews monetization models across ad-supported video on demand, subscription video on demand, transactional video on demand, and free ad-supported streaming TV platforms, along with secondary revenue streams such as merchandise, international sales, and intellectual property protection for ongoing profitability.