Concluding Words

Routledge eBooks 2026 Book chapter

View at publisher
Authors: Jacqueline Burgess
DOI: 10.4324/9781003616047-5
Cited by: 0

Abstract

This book has sought to offer a different perspective on fans, loyal players and audiences of narrative brands by investigating them utilising a marketing, and more specifically a brand management focused lens. Marketing, when done correctly, is about creating and maintaining relationships and ensuring genuine value and nothing adds more value to a narrative brand than brand authenticity. This chapter presents some concluding words summing up the book’s main points.

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Literature Culture and Aesthetics Marketing and Advertising Strategies

Publication details

Journal / source
Routledge eBooks
Pages
85–88
Publication date
6 February 2026
Language
EN
Document type
Book chapter