Organizing to Ensure a Customer-Centric Focus
Abstract
How a business organizes has an impact on its customers. This chapter digs into the different kinds of organizational structures commonly found in customer facing teams and describes the best ways to organize to be effective at operating a customer-centric organization based on the stage of the company and the type of product. There are always trade-offs on how to organize, and it is critical to lay the proper foundation so that friction is minimized and the customer is at the center of the business.
Fields of Study & Subjects
Organizational Management and Innovation
Corporate Governance and Management
Customer Service Quality and Loyalty
Publication details
- Journal / source
- Productivity Press eBooks
- Pages
- 114–128
- Publication date
- 12 February 2026
- Language
- EN
- Document type
- Book chapter