Becoming Customer Centered—Bringing It All Together
Abstract
Throughout this book, I’ve explored the theory and the practice of building a customer-centered business. I’ve shared how to: appreciate that technology has played a part in bringing us to where we are today apply the economics and measures that sustain customer value integrate the customer voice into strategy operationalize customer experience make hard decisions to shape retention and growth manage the human factors that influence your team and your customers
Fields of Study & Subjects
Customer Service Quality and Loyalty
Service and Product Innovation
Customer churn and segmentation
Publication details
- Journal / source
- Productivity Press eBooks
- Pages
- 243–250
- Publication date
- 12 February 2026
- Language
- EN
- Document type
- Book chapter