Leveraging the Customer Voice
Abstract
Now that you perceive the complexity of exactly who your customer is, it's time to begin to define who speaks for the customer. Ask yourself: In your communication with your customers do you have one voice, or many? Likely you have many, and in business today you don’t really have a choice about that. Let's drill down and look at how customer communication affects our business and what we can do to improve it.
Fields of Study & Subjects
Customer Service Quality and Loyalty
Marketing and Advertising Strategies
Public Relations and Crisis Communication
Publication details
- Journal / source
- Productivity Press eBooks
- Pages
- 14–23
- Publication date
- 12 February 2026
- Language
- EN
- Document type
- Book chapter