The Economics of Customers
Abstract
So far, I have covered a lot of information about customers and the shifts in business that inspire us to put more focus on a customer-centric organization to achieve better results. We have looked in detail at who our customers are and how to define user and buyer personas, and we have looked at the full communication loop of speaking to and listening to customers. Hopefully, you have a better idea of who speaks for the customer in your organization.
Fields of Study & Subjects
Marketing and Advertising Strategies
Customer Service Quality and Loyalty
Customer churn and segmentation
Publication details
- Journal / source
- Productivity Press eBooks
- Pages
- 24–37
- Publication date
- 12 February 2026
- Language
- EN
- Document type
- Book chapter